Friday, October 31, 2008


The basis for the success of the network «Wall-Mart» have original ideas. Many of them, Sam Walton perennial from competitors - for example, the idea of supermarket or discount the idea of trading. However, he was able to build on other people's art, to create one holistic algorithm, the philosophy of the company. Not surprisingly, the company «Wall-Mart» one of the first beginning readers to use in calculations with buyers. This not only drastically increased traffic, but will provide a detailed picture of daily demand.

In a corporation set up the best in the industry diversified electronic ordering and delivery of goods. Wall-Mart has entered into contracts with more than 3 thousand vendors, including leading international corporations, but none of the vendors had no more than 4% of total orders. Most of the goods sold on line, comes through their own special distribution centers. As a result, Wall-Mart is able to deliver the desired product in any of its stores in four times faster than its competitors.

The company has the best in the world of computer accounting system products. Each store has an electronic link with key suppliers, allowing information on each unit sold products tracked in real time. According to some estimates, the introduction of modern accounting systems goods corporation has up to 7 billion annual profit.

Corporate principles

No less interesting corporate principles developed by the company. This is especially the principles of customer service and the idea of corporate solidarity of the cultural foundation of business success. For example, «to sunset» suggests the expeditious processing of clients and fulfilling orders on the day they are received, that is, until sunset. Applying the «principle of ten feet», store employees caught at a distance of three meters from the client's obligation to welcome him and offer assistance.

Almost all shopping malls network «Wall-Mart» designed the same way. What would the city and in whatever country or have permanent customers, go to the supermarket with the familiar guise, they are confident that quickly find the correct section and products.

Essentially, that stores network buyers are attracted not only the wide range and low prices, but also a friendly atmosphere. One of the fundamental rules of the corporation states: «There is one boss - the buyer». In its supermarkets, Sam Walton tried to maintain the spirit of small shops, especially the friendliness and genuine attention to the client. He is not tired to repeat: «The more our stores are, the more we must avoid gigantically, preserving the atmosphere of a small shop».

However, almost the most important - is a tactic to stimulate employees. The desire to guide the company to reduce costs at all was a result that wage workers have always remained fairly low. However, the existence of a flexible system of bonuses not only mitigate this effect, but suggests that the esprit de corps Wall Marta plays an important role in maintaining the high competitiveness of the company.

Once Walton was the name of his subordinates «partner», replacing it by a few pejorative «sell». And the difference was not only lexical. «Partners» started to motivate percent of sales. Moreover, all employees Wall Marta received the right to invest an additional salary and pension contributions in company stock. This innovation was introduced more than 30 years ago, and today the company has about 2 thousand millionaires.


Sam Walton's childhood coincided with the depression, then it all his life was modest and economical, and felt every penny (penny, that is). He was popular in school, all children a penny (the newspaper, etc.). A little bit of work in Jay-Si Penny, but then asked him about that, because even though it sold well, wrote a chicken paw, and accounts maintained disgusting. Then, taking the money, opened a franchise network of stores (department store).

At that time, California began to emerge discount stores and Sam began the first experiments in his shop. After a while he opened its own, not franchisee shop, and eventually it grew into the empire. He was always curious, always taking ideas from competitors (refers specifically to that one), never allows a single shop and stalls, wherever drove (and later oblate all at the plane).

Curious book, written with a strong "Southern" accent, with the jokes, although America does not open. By the end of book left an unpleasant taste.

For example, despite the fact that he thought all workers Wall Marta called associates (such as "co-comrades", "Partners"), its big money he does not pay, and pay its managers much lower than the industry as it important to keep prices low. They, however, issue shares within a year of work, but it started to do recently, and at the urging of his wife. The biggest money in shares were made during the first decade.

Despite the propaganda, as I understand, the chief - not the buyer, a shareholder. At the same time controlling stake (60 percent) still holds the Walton family.

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